Groundswell Tapping

There is no going back> Once you have tapped into the groundswell there is no reversal, it is there forever. Remember that copying one's strategies are not beneficial for you. What works for someone may not work for you. Each company or group all has there own and individual customer and audience to appeal to. In public relations we focus on knowing he target audience so a strategy for example for Apple Inc. may not work for another company such as ESPN. One strategy to keep in mind that plays role in this is listening to the audience and what appeals to them, your customers. It is in the end the customers that make everything go round and make everything successful for the companies.